Let’s talk about how some social media accounts seem to attract followers and engagement with ease even though their content strategy doesn’t seem to be anything special.
Maybe a lot of what they post is very similar to your own content.
But something is attracting the audience and clients to them and not to you.
What is it and how can you make it work for your business?
Here’s a big hint before we dive in - these businesses have mastered something else before they worked on their content strategy.
Ready to find out what it is?
Today’s episode on The Wellness Entrepreneur Podcast is going to focus on how businesses attract the right audience by using the magic of brand magnetism.
To make your brand magnetic to your clients, there are six major elements in your business that you need to focus on.
Listen to the full episode to find out what they are, but here are some crucial points I cover today:
- Develop a mindset that sees every challenge as an...
How often have you pushed back a holiday or short break because you were afraid to disappoint your clients?
I remember how crushed I used to feel when a client would react badly to my taking some time off.
This was years ago, before I reduced my one-to-one clients to a select handful.
Yet, that feeling of dread every time I needed a break is still fresh in my mind.
So, when a team member needed to push back a masterclass inside my membership last week, I knew exactly what she was experiencing.
And a small part of me felt that fear too.
But the members of The Collective proved once again how incredibly valuable finding the right community for your business is.
They were immensely supportive, but what was even better, they were encouraged to see that my team could take a break when they really needed it.
In this episode of The Wellness Entrepreneur Podcast, I want to talk about the importance of being your honest, human self instead of an unhealthy ideal. Your clients want to work...
The traditional wellness industry business model is broken.
No matter which modality you’ve trained in, once you step out into the world and set up shop, you’ll soon have the realisation I did.
There’s something glaringly wrong with how you’ve been told to do business in this industry.
It’s likely your training never really covered any skills in business - you were probably vaguely told to start attracting clients and begin working with them one-to-one.
That when you’re fully booked with a long waitlist, you’ll know that you’ve succeeded.
But is that really true?
I found myself in that coveted position early on in my career. But instead of being happy, I was exhausted. My every available hour was taken up by direct client work.
I couldn’t even dream of scaling my business. How could I, when there was just one of me and time was limited?
And then I figured out what the problem was.
I had bought into our...
Every new year, we create a list of goals in our hearts and journals. We envision that somehow in the next twelve months, we will fulfil a dream or a business milestone.
But most of us do this without proper goal setting.
Which means that four months later, by the end of April, the majority of people have made very little progress towards achieving their dreams.
They are beginning to write off 2022, just as they gave up on the years before.
I’m sure you’re familiar with this pattern of behaviour, since all of us have experienced it in our lives.
You decide on working towards a dream at the start of the year, but somehow within a few months, you find yourself sidetracked.
You haven’t forgotten your dream but you have become overwhelmed.
It’s almost easier to tell yourself that you’ll start afresh again next year.
But this pushes your dream further down the path and delays milestones you could be reaching sooner.
Which is why in this episode of The...
Selling is supposed to equal lying, manipulation, and selfishness - the antithesis of everything we value in wellness.
This is why most of us struggle to be at peace with selling our services. It always feels wrong and in conflict with our core beliefs.
But what if I told you that the traditional view of selling is not just wrong, it’s utterly ineffective.
What if I told you that you couldn’t sell anything if you were lying or trying to manipulate your clients?
The best salespeople lead with human connections and empathy.
Authenticity and the ability to humbly learn from rejections is how successful wellness businesses are built.
To prove my point, Lynsey Grace joins me in today’s episode of The Wellness Entrepreneur Podcast. She is a “Soulful Selling” mindset coach who works with entrepreneurs to help them find the courage and confidence to make more sales without leaving integrity at the door.
Inside the episode, I find out why...
Starting a business is often said to be the biggest risk a person can take.
We fear this failure more because we have to fight so hard to start. We have to convince our family, our friends, but most importantly, ourselves that we can be successful.
And once we start, there are new risks at every corner.
But there’s something that I have realised in my twelve years of running several businesses - we have long misunderstood what true risk is.
Truth is - NOT starting my business at 23 would have been the greatest risk for me.
Turning away from a path that has led me to where I am now and never having given this version of me a shot, would have been the riskiest choice of all.
In this episode of The Wellness Entrepreneur Podcast, I want to talk about taking risks and how to overcome what is stopping you.
We start by identifying what is a real risk to you, and which choices you can happily leave behind.
Jump inside and I will guide you through your personal risk-assessment:
Every entrepreneur faces stagnation at some point.
They watch their peers and competitors soaring in their own businesses and can’t figure out why they are the ones stuck.
A recent breakthrough with a client made me realise that this stagnation can come at any stage for a business owner - whether you’re just starting out or have several years under your belt.
You know that you want to change things and reach new heights, yet you find yourself ducking all new experiences.
You sign up for courses and decide on new habits you want to master, but then you don’t show up for the classes and you forget to practice the habits after a while.
“Why can’t I finish this?” you ask yourself. Because you know that it would help your business, help your life, but an invisible hand seems to stop you.
After witnessing how my client solidified her desire to finally make changes and then acted upon it, I examined my own life.
And I found an area where I have fallen...
How does a client go from finding you on social media to signing up for your stellar offer or service?
Do you know the exact path they take from the beginning to the end and what obstacles might derail them completely on route?
Entrepreneurs often focus entirely on building their social presence, and forget to think about the next steps in guiding new clients to a sale. This can lose you sales and rid clients of the opportunity to access that much needed transformation - both of which can be avoided with the right steps.
In this episode of The Wellness Entrepreneur Podcast, I show you how to map out a seamless and profitable client journey and reveal exactly how I remove friction from the path, so they can land on the final offer in the most potent way possible.
Come with me as I deep dive into this fascinating aspect of business building as we explore
- Should you be focusing on just one social platform?
- Why you should reverse engineer your client’s journey
Women are realising that they’ve been lied to.
It’s a lie that society has fed us every day of our lives. It tells us that as women age, they are no longer worth paying attention to.
And then we enter our 40s or 50s and suddenly face the onset of the ‘dreaded’ menopause. Our body and mind changes in ways we don’t understand - because no one talks about it.
This is where Polly Warren found herself at 40. Usually capable of managing a household of three children and her job as a primary school teacher with ease, she suddenly found herself anxious, tired, forgetting simple tasks, and unsure of her own moods.
It took Polly 4 years of suffering in silence until she discovered the reason behind her struggles and began to heal. And once she understood how many women faced the same problems as her, with no guidance and no one to talk to, she knew this was something she could help with.
In today’s episode of The Wellness Entrepreneur Podcast, I ask Polly...
For many, wellness is their second (third or fourth) career.
Born from a feeling that somewhere out there was a better fit for our experience and skills than what we were doing before.
But many find their passion and curiosity isn’t enough when it comes to turning their wellness tools into a business.
We worry about the financial consequences of leaving our jobs. We worry about what our friends and family might say. We worry we might not have what it takes.
In her 50s, Gill Burrows was staring at the same wall of objections, deciding whether it was worth it to change her career for a second time in a decade.
But something deep inside her spoke quite clearly. And within days of realising that she really, really wanted this change, things began to line up for her.
In this episode of The Wellness Entrepreneur Podcast, I speak with the amazing Gill - founder of Life and Soul Wellness - about her journey from the corporate world to owning her own business despite every obstacle...