Busting the 5 Marketing Myths That Are Crippling Your Wellness Business

How do you feel when I say the word marketing? Do you have visions of you having to sell on your social media platforms? 


So many entrepreneurs in the wellness space worry about marketing themselves and their business and fall into the trap of believeing some of the marketing myths that are perpetuated.


What if I were to tell you what I hear and see on a weekly basis when it comes to marketing? Would it help you if I busted some of the myths out there that may leave you feeling discouraged?


Well, in today's episode I'm going to do just that. Let's focus on the things we hear about marketing that put us off actually showing up. 


Listen to me discuss:

  • the top 5 marketing myths
  • the a difference between marketing and selling
  • why social media isn't the only platform that you can use for marketing
  • what makes marketing unethical
  • how to start showing up today for your business


Let's step away from if we think we're good or bad at marketing. Instead focus on the clear steps that...

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Mental Health in Business: The Unspoken Side of Success

On World Mental Health Day I want to talk about the correlation between entrepreneurship and mental health.


Entrepreneurs can struggle with their mental health for many reasons and can feel alone and invisible.


But what if I were to tell you that you’re not alone, that the statistics show that a high proportion of people in business deal with a variety of mental health issues that can lead to burnout. So, why do we feel so alone and how do we support ourselves to strengthen our mental health so that we can make the most of our entrepreneur life?

Listen to the full episode, where I discuss:

  • The statistics relating to mental health and entrepreneurship

  • How the entrepreneurs journey can be linked to mental health

  • Why running your own business can be the perfect paradigm to support you

  • How you can develop your business to meet your needs

  • Why some of the messages for how you should build your business can be harmful

 

This episode is dedicated to mental health and...

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Instagram Broadcast Channels: Can They Help Grow Your Wellness Business

How do you feel about new features being launched on your favourite social media platforms? Does it fill you with overwhelm of yet another aspect to try to master? Or is it an exciting opportunity?

 

Instagram have launched broadcast channels as a way for business owners to communicate with their followers and also for your followers to communicate with each other. But is this something that you can make work for your business or will it be a fad that will fizzle out. 

 

Let's explore today how channels work and how using them effectively can increase your trust, impact and influence on your audience. 


You will hear:

  • how broadcast channels are a powerful new communication tool
  • why this feature will increase connection and sales
  • what are the different ways you can use channels
  • how the broadcast channel elevates your subscriber element of instagram

This new feature can become a powerful and nuanced way to connect with your clients and followers. Rather than feel...

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5 Steps to Making Difficult Decisions

How easy do you find it to make decisions? Or do you find it hard, going over the details again and again, unable to make the final choice?

 

We are faced with decisions every single day and as a wellness business owner I know that you are facing lots of decisions. What if you need to make a big decision that will change the course of your business? Maybe your life.

 

You heard me talk about the big business decision I took in last week's episode and you have heard me talk about a more personal decision that I took last year. But what were the steps I took to make those decisions?


If you would like to hear how I came to make those decisions then today's episode is for you. I want to share with you the foundations of my decision making. The five steps that I always take to make difficult decisions. 

This announcement came with a lot of questions. So in today's episode I'm changing the format slightly so that my friend and messy business partner, Sarah Taylor, can ask...

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The Real Reason I'm Closing My Award-Winning Day Spa

As a wellness business owner do you currently have something in your life that you are thinking of changing, pivoting or ending? I know you're not alone but how often do we actually make the change?


If this is you then today's episode speaks to you directly. I have been wanting to make a big change to my business for some time now and last week I announced that change. I announced that I will be closing my award-winning day spa.

This announcement came with a lot of questions. So in today's episode I'm changing the format slightly so that my friend and messy business partner, Sarah Taylor, can ask me the burning questions you, my followers, have posed.


You will hear:

  • how my journey as a salon owner began and the issues that came with this journey
  • some of the struggles experienced during lockdown
  • what brought me the most joy
  • my thoughts on the legacy the spa is leaving
  • what the catalyst was for the change
  • the main lessons I learned from running this business

 

This episode...

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Building Client Confidence in Your Wellness Business

 

How often do you look at other people who are running a wellness business and think that their success is due to their confidence? Do you worry that you are not confident enough to consitently grow your business?

This has been a theme I have been noticing a lot recently. There is a growing belief amongst business owners that consistent confidence is what needs to be built in order to have a successful business. What I notice though is that while you are waiting to build your confidence to take your next steps others will be flying past you as they are doing something different.

So in this week's episode I want to really get underneath what it means to be consistenly confident and why it might not be the thing you want to be striving for if you are looking to grow your business and have success. 

Listen to the full episode where I share with you:

  • why confidence might not be the thing you want to strive for
  • how confidence fluctuates and can be dependent on situations
  • why...
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Elevate Your Business: The Power of Energy Mastery

Do you ever feel like you're lost in the business building trenches? Do you feel like strategy is the most important element of building your business? 


So why isn't the strategy always working for you? I hear so many people whose attention is placed on what is not working in their business, or only thinking about their limitations or lack mindset. What if you've missed the key starting point for your business? What if the strategy isn't the foundation of your business at all. 
In this week's episode I'm going to talk to you about the power of energy mastery in your business and help you think through this missing element. In the last 10 months I've learnt this lesson and made many adjustments in my business to take account of my own energy mastery. I would love to help you do the same. 


Listen to the full episode where I share with you:

• why energy mastery matters
• the reason for your focus might not be leading you to where you want to be
• how to make...

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Endless Content Ideas: Never Run Out of Ideas Again

 Do you struggle to create content when you got to social media or sit to write a blog post? Are you staring into a sea of 'nothing'.

I hear so many people worrying about what to post next and falling into procrastination and frustration. What if I could share with you a method where you would have to worry about what to post again? How would it feel to know you have a bank of content ready to go at a moment's notice?

Well in this week's episode I'm going to share with you the process I give to my one to one clients that sees them posting content that is of value to their community. And it's a fun and enjoyable process at the same time.

Listen to the full episode where I share with you:

  • how to think about what your audience wants
  • why this process can work for nearly every wellness entreprenuer
  • ways that you can research what your clients want to hear about
  • the three step process to create your content
  • how to dial up content creation to produce hundreds of pieces of content that...
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5 Signs You've Outgrown Your Business

Have you noticed that there is something not quite the same in your business? Are you feeling out of alignment?

Sitting with the feeling of knowing that something needs to change and not making that change can create lots of unexpected impacts both for you personally and how your business functions So what do you need to do to make the change?

In this week's episode we're going to explore some of the signs that you've outgrown your business. Let's take a look at what might be holding you back from making a change, no matter how big or small. 

Listen to the full episode where I share with you:

• how to begin to pick up on the signs that you're out of alignment
• what causes heavy energy towards our business
• why it is so emotional to notice these feelings of wanting to change
• how to start working within your zone of genius
• the power of a plan

So lets let go of the frustration and worry and start to assess what you need to make happen so that your...

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Be the Best Boss You Can Be (to Yourself)

What kind of a boss are you? You might be thinking you're not a boss because you don't have a team. Well let me tell you this. You are your own boss. 

 

Have you become the boss you never wanted to be or even worse like the one you really didn't like having. Have you heard the phrases on instagram like 'girl boss' making us believe that we have to work harder and push harder. Well all that is about to change.

 

In this week's episode we're going to explore how you can show up as a good boss for yourself and the impact it will have on your business. Let's learn the difference between a good work ethic and hustle. Let's find some more positive and helpful ways to be the best boss we can be for ourselves. 

 

Listen to the full episode where I share with you:

  • Why I believe the 'Barbie' film sums up perfectly the struggle we have with boss culture in our businesses
  • the importance of knowing yourself and how you work best
  • why investing in yourself matters
  • ...
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