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How To Build An Audience Without Social Media

 

Does every small business owner have to be on social media now?

What if you’re someone who doesn’t want to spend a large chunk of your day creating content for socials?

What if you would rather spend that time focusing on your clients and doing the work you love?

Let me tell you something about how I started my business. It was by distributing fliers (remember those) and building a community of audience the old fashioned way. 

Today I’m on social media because I enjoy it, but I am always very aware that I don’t own these platforms. 

If Instagram shuts down tomorrow, it’s goodbye to all my 10k+ followers! 

So every week, I spend a little time focusing on my core content and the main pillars of my online presence off social media.

In this episode of The Wellness Entrepreneur Podcast, I tell you exactly what those pillars are and how you can utilize them to build an audience without ever stepping foot on a social media platform.

Some of the...

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Making Time Management Work For You With Sade Jones

 

Do you ever look at the mountain of tasks piling up and feel like you’ll never catch up?

“I’m terrible with time!” This is something many entrepreneurs tell themselves while juggling work, life, and a brand new business they’re trying hard to grow.

When we have poor time management - the busier we get, the more we hope to accomplish yet the more chaotic our life.

Sound familiar?

This is why I invited Sade Jones to come and talk to us on The Wellness Entrepreneur Podcast.

Sade is a time management coach, and in her extensive experience working with ambitious clients building their dream businesses, she has found that we always have time to do the work that really needs to get done.  

After holding a brilliant masterclass for The Collective, Sade joined me on the podcast to talk about:

- how she had to work on her vulnerability to learn how to share on social media

- why poor time management results in exhaustion and emotional turmoil

- how...

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How To Build A Stellar Team With Zero Budget

Entrepreneurs on social media talk about their teams all the time. It’s clearly a support system that helps these businesses thrive. 

You see these posts and videos, and wonder how nice it would be to have a team like that. 

But you’re not at that place yet. Or maybe you don’t really want an actual team of people to manage.

So how can you get the real benefits of having a team dedicated to your work without hiring employees or spending a single penny?

Let me tell you how in this episode of The Wellness Entrepreneur Podcast. This is a tool I first used when I was in that stage of my business, and it has helped me work through ideas, be more confident, dispel self-doubt, and remind myself of the value of my services. 

The main thing a team brings to the table is a diversity of perspectives and strengths. So, its true usefulness comes from the team members understanding your values and aligning with your vision.

It’s as simple (and cost...

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The One About Fear

Do you ever worry that your business will grind to a halt if you have to step away for a bit? Or maybe collapse entirely?

You’re not alone.

Every small business owner has this fear. We build our brands around ourselves and feel like we’re holding up the entire structure on a pinky finger.

But you imagine that eventually you’d stop feeling this way, right? 

Well, I can tell you that I had to go through major surgery and take a few weeks off to realise that I still had these fears about my business, even at this stage of my career.

In this episode of The Wellness Entrepreneur Podcast, I talk about the personal and business fears I confronted over the last week, and how they’ve already changed me.  

Here are some of my major ah-ha moments from the last couple of weeks:

- Taking a break and getting the medical attention I needed was an act of self care that I owed my future self.

- Learning to trust in my own strengths when I had to go through the...

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Protecting Your Energy and Thriving on Instagram With Lauren Lobban

Wellness business owners have to be on social media more than ever now.

It brings us exposure to new clients across the world.

But it also comes with a cost.

Which is why I wanted to talk to someone who uses holistic practises daily to offset the potential negative energies that can come from spending hours on Instagram.

In this episode of The Wellness Entrepreneur Podcast, I speak with Lauren Lobban, who’s building a thriving distant Reiki practice by promoting her business online.

While exploring her amazing journey into the world of wellness, we also talk about:

- how she was led to this path by a connection on LinkedIn

- how Reiki helps her build simple but powerful habits

- why it’s important to embody your beliefs and be authentic online

- how her audience on social media embraces her practises more quickly than in the offline world

- her tips on how to protect yourself while investing your energies in Instagram

Lauren has had a long and deep connection with...

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Growth and Wellness In Digital Marketing with Trudi and Andi

The last twenty months brought the wellness world online, and suddenly the reach of your digital presence had an oversized impact on your business.

Now, besides being an expert in your field and running a business, wellness entrepreneurs also have a whole new frontier to conquer.

You have to research hashtags, learn search engine optimization, and understand how the algorithms of 5 different platforms work.

Unsurprisingly, many of us have found this experience frustrating.

We are spending days on building websites and creating social media content, when we could be spending that time on the work we love most - serving our clients.

In this episode of the Wellness Entrepreneur Podcast, I talk to Trudi and Andi of Made By Factory,a digital marketing agency that helps businesses thrive online, to understand how business owners can strike a balance between effective online marketing and prioritizing their own wellbeing.

With these two digital marketing experts in the hot seat, I...

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When Manifesting Business Success Means Taking Risks With Sam Smith

Who wouldn’t love to drop their mundane life, travel to a foreign country, and start an exciting new career?

That’s just what Samantha did. She left behind her degree in marketing and public relations to teach English in Madrid, and then started working for an influencer in the wellness space, which opened her eyes to a whole new world.

But just when that huge risk seemed to be bringing amazing results, Sam lost the job.

Unemployed in a foreign country, Sam Smith began doubting everything she believed about the universe helping her find her path.

Until it occurred to her that maybe the universe was telling her that she was on the wrong path.

In this episode of The Wellness Entrepreneur Podcast, I speak with Samantha Smith, who is a life and mindset coach, yoga instructor, wellness blogger, and most importantly, a teacher.

She has taken many bold risks in the last six years, and I wanted to know how she built so much trust in herself and her ability to support her...

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7 Steps To Creating Instant Opportunities In Your Business

A lot of entrepreneurs dream of using social media to grow their business, but end up disheartened because they don’t see their follower count rising fast enough.

In their minds, they can’t start selling to their audience unless they have a large following.

But there are 7 things you can do right now that definitely don’t require a large audience!

Do these when you have 5000 followers, or 500, or 50! 

They are just as effective.

Because my steps teach you how to create a relationship with potential customers who will seek out your services because they know, like, and trust you!

In this episode of The Wellness Entrepreneur, I tell you the steps that have helped me grow my business, and which are guiding my clients towards their own success stories!

Here is a quick look at some of what I talk about today:

- Why you shouldn’t wait around for clients to come and find you

- How sincerely engaging with your audience can never make you seem salesy

- Why...

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The REAL Reason Your Clients Can’t Afford to Work With You

When a client hesitates to invest in your programme or service even though it’s exactly what they’re searching for, you may start to second guess your offer. 

Is the price really too high? Maybe your package doesn’t offer as much value as you thought it did?

Stop right there. 

That’s not the way to think about this objection!

I decided to price the membership of The Collective modestly because I wanted to offer a low cost-high value space for entrepreneurs to grow their business and support each other’s business journey.

So, when I first opened the doors, I expected no objections on the price because I had fought to keep it affordable. 

And yet, that’s exactly what I faced. Clients coming to me with concerns about investing in their own business growth because the price of a few cups of coffee seemed too high.

Every business owner faces this hurdle. 

It’s important to remember that this is not a reflection of the value...

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The Success of All Future Launches Depends on These 7 Steps

The end of one launch is where the next begins.

Most entrepreneurs look at a completed launch and see success or failure. I see crucial information that can make sure that my next launch will be bigger and better.

A launch is an exhausting and complicated process. And if you don’t experience success during the first launch, it’s natural to feel anxious and hesitant about the next one. 

If this one failed, why will the next succeed?

In this episode of The Wellness Entrepreneur Podcast, I explain the 7 steps that make up my post-launch debrief and how they help me create my game plan for the next product or service I want to release in the market.  

This process is essential for the success of all our future launches because it provides a unique opportunity to examine everything that worked and everything that didn’t.

Here’s a glimpse of what I cover:

- how a debrief provides a sense of closure and a shift in perspective

- the data we are...

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