The Exact Content Formula That Sells Anything

If you’ve ever stared at a blinking cursor, wondering what the hell to post — welcome.

You’re in good company.

I’ve been there.

My clients have been there.

And let’s be real, even your biz bestie with 50K followers?

Yep, they’ve been there too.

But here's the truth: consistent, bingeable, sales-generating content isn't about posting more or being on every platform.

It’s about being strategic.

It’s about saying the right thing to the right person at the right moment — and actually knowing what that is.

In this post is (and podcast episode of The Wellness Business Show: The Exact Content Formula That Sells Anything) - I break down the five content pillars that have genuinely transformed my business (and my clients’ too).

What You’ll Learn:

• Why your content isn’t converting (even when you get decent engagement)

• The real difference between friend-zoned content and sales content

• How to stop the content chaos and start batching like a boss

• Why strong messaging matters more than stunning visuals (but we need both)

Let’s go pillar by pillar:

1. Myth-Busting

This is where you call out the tired advice, the outdated strategies, the nonsense that still floats around your industry like it’s gospel. You know the stuff — it makes your eyes roll. So call it out. Reframe it. Let your audience know you see it too and you’ve got a better way.

Why it works: It positions you as an expert. It builds instant trust. And it shows you’re not here to regurgitate fluff — you’ve got a fresh perspective.

2. Polarising Opinion

Ready to get spicy? This pillar is all about sharing your strong opinions — the ones that might ruffle feathers but also get the right people saying, “Finally, someone said it!”

Example: I called out the judgment I get for sharing my life on Instagram and how I use it strategically to sell — not to overshare. That post blew up.

Why it works: You become the voice people need. You show confidence. And when you're clear on what you stand for, your people know you're the one to trust.

3. Results-Driven Value

This is your classic “how-to” post — something that gives your audience a tangible, immediate win. Think quick tips, actionable advice, simple shifts that get results.

Why it works: It builds credibility. It proves you know what you’re doing. But a note here: this can’t be the only content you post or you risk being friend-zoned — helpful, but not hirable.

4. Storytelling

This is where you connect on a human level. Share your story. Share your client’s journey. But do it with intention — not just feel-good fluff. Think transformation arc, not just testimonials.

Pro tip: Use a hook > the journey > the transformation > an invitation.

Why it works: Stories stick. They make people feel seen. And they subtly sell without being pushy.

5. Objection Handling

Think about the resistance your potential clients feel before they ever hit your sales page. This pillar addresses that — upfront. From time and money fears to past failures and imposter syndrome, call it out and speak to it in your content.

Why it works: It removes friction. It builds trust. And it means that by the time someone gets to your offer, they’ve already worked through half their doubts.

Before You Use This Formula...

You need to know what you're selling, who it’s for, and what they’re struggling with. Map out their problems, aspirations, and objections — then run those through the 5 pillars.

Wellness Business Club members, your message mining doc is gold here — get that out and start creating.

Once you’ve got the foundations in place, this formula can help you:

• Batch content with ease

• Launch offers with less stress

• Build a recognisable, scroll-stopping brand

Want My Help Creating Your Full 90-Day Content Plan and Killer Visuals?

Come to The Big Picture Day — happening November 28th in Brighton. 

🧠 Strategy + 🎯 Messaging + 📸 Brand Shoot = game-changing content you’ll be proud (and excited) to share.

🔗 Grab your spot: kirstykianifard.com/bigpicture

Listen to the Full Episode:

🎧 Spotify
🍎 Apple Podcasts
📺 YouTube

If you loved this post, don’t forget to pin it, save it, or share it with a business bestie who needs to hear it. Let’s make content creation way less chaotic — and way more profitable.

Big love,
Kirsty x