Have you ever had one of those moments where someone holds up a mirror to you… and you suddenly realise you’ve been hiding a whole part of yourself without even noticing?

That happened to me recently.

I was chatting with one of my long-time members — someone who knew me back in my spa days when energy work, ritual, intuition, and all things “woo” were a normal part of the way I worked. And she said something that honestly stopped me in my tracks:

“I’d love to see more of your energy work again.”

At first I brushed it off… until I realised she wasn’t the only one who had said that to me.
And then it hit me:

I’ve been masking in my own business.

Not intentionally. Not dramatically. Just slowly, quietly… turning down a part of me that’s always been central to how I see the world and how I support my clients.

And if I’m doing it, there’s a good chance many of us are doing it too.

So today’s episode is part story, part reflection, and part gentle nudge. We’re talking about the ways w...

When a client hesitates to invest in your programme or service even though it’s exactly what they’re searching for, you may start to second guess your offer. 

Is the price really too high? Maybe your package doesn’t offer as much value as you thought it did?

Stop right there. 

That’s not the way to think about this objection!

I decided to price the membership of The Collective modestly because I wanted to offer a low cost-high value space for entrepreneurs to grow their business and support each other’s business journey.

So, when I first opened the doors, I expected no objections on the price because I had fought to keep it affordable. 

And yet, that’s exactly what I faced. Clients coming to me with concerns about investing in their own business growth because the price of a few cups of coffee seemed too high.

Every business owner faces this hurdle. 

It’s important to remember that this is not a reflection of the value you offer.  

But it gives us a good place to start asse...