Last week, something wild happened.

I was deep in a podcast binge (standard), nerding out on AI (also standard), when it hit me:

👉 ChatGPT is basically a search engine now.
👉 Businesses are already being recommended through it.
👉 If you’re not ChatGPT-friendly, you’re handing clients to your competitors.

So of course, I went down the rabbit hole — voice-noting biz friends, running a mini pop-up training inside my membership, and thinking about how businesses can start optimising for this shift.

And then the universe gave me a sign.

That very same day, one of my private clients sent me a message. She’d had a new enquiry. Nothing unusual there… except this client hadn’t found her on Instagram or Google.

They’d asked ChatGPT: “Who’s the best trauma-informed PT in Brighton & Hove?”

And ChatGPT recommended her.

She had no idea I’d spent the whole day obsessing over this very thing. But there it was — proof that this isn’t “someday.” It’s happening right now.

💡 And this is exactly w...