Busting the 5 Marketing Myths That Are Crippling Your Wellness Business

How do you feel when I say the word marketing? Do you have visions of you having to sell on your social media platforms? 


So many entrepreneurs in the wellness space worry about marketing themselves and their business and fall into the trap of believeing some of the marketing myths that are perpetuated.


What if I were to tell you what I hear and see on a weekly basis when it comes to marketing? Would it help you if I busted some of the myths out there that may leave you feeling discouraged?


Well, in today's episode I'm going to do just that. Let's focus on the things we hear about marketing that put us off actually showing up. 


Listen to me discuss:

  • the top 5 marketing myths
  • the a difference between marketing and selling
  • why social media isn't the only platform that you can use for marketing
  • what makes marketing unethical
  • how to start showing up today for your business


Let's step away from if we think we're good or bad at marketing. Instead focus on the clear steps that...

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Mental Health in Business: The Unspoken Side of Success

On World Mental Health Day I want to talk about the correlation between entrepreneurship and mental health.


Entrepreneurs can struggle with their mental health for many reasons and can feel alone and invisible.


But what if I were to tell you that you’re not alone, that the statistics show that a high proportion of people in business deal with a variety of mental health issues that can lead to burnout. So, why do we feel so alone and how do we support ourselves to strengthen our mental health so that we can make the most of our entrepreneur life?

Listen to the full episode, where I discuss:

  • The statistics relating to mental health and entrepreneurship

  • How the entrepreneurs journey can be linked to mental health

  • Why running your own business can be the perfect paradigm to support you

  • How you can develop your business to meet your needs

  • Why some of the messages for how you should build your business can be harmful

 

This episode is dedicated to mental health and...

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The Real Reason I'm Closing My Award-Winning Day Spa

As a wellness business owner do you currently have something in your life that you are thinking of changing, pivoting or ending? I know you're not alone but how often do we actually make the change?


If this is you then today's episode speaks to you directly. I have been wanting to make a big change to my business for some time now and last week I announced that change. I announced that I will be closing my award-winning day spa.

This announcement came with a lot of questions. So in today's episode I'm changing the format slightly so that my friend and messy business partner, Sarah Taylor, can ask me the burning questions you, my followers, have posed.


You will hear:

  • how my journey as a salon owner began and the issues that came with this journey
  • some of the struggles experienced during lockdown
  • what brought me the most joy
  • my thoughts on the legacy the spa is leaving
  • what the catalyst was for the change
  • the main lessons I learned from running this business

 

This episode...

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Endless Content Ideas: Never Run Out of Ideas Again

 Do you struggle to create content when you got to social media or sit to write a blog post? Are you staring into a sea of 'nothing'.

I hear so many people worrying about what to post next and falling into procrastination and frustration. What if I could share with you a method where you would have to worry about what to post again? How would it feel to know you have a bank of content ready to go at a moment's notice?

Well in this week's episode I'm going to share with you the process I give to my one to one clients that sees them posting content that is of value to their community. And it's a fun and enjoyable process at the same time.

Listen to the full episode where I share with you:

  • how to think about what your audience wants
  • why this process can work for nearly every wellness entreprenuer
  • ways that you can research what your clients want to hear about
  • the three step process to create your content
  • how to dial up content creation to produce hundreds of pieces of content that...
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5 Signs You've Outgrown Your Business

Have you noticed that there is something not quite the same in your business? Are you feeling out of alignment?

Sitting with the feeling of knowing that something needs to change and not making that change can create lots of unexpected impacts both for you personally and how your business functions So what do you need to do to make the change?

In this week's episode we're going to explore some of the signs that you've outgrown your business. Let's take a look at what might be holding you back from making a change, no matter how big or small. 

Listen to the full episode where I share with you:

• how to begin to pick up on the signs that you're out of alignment
• what causes heavy energy towards our business
• why it is so emotional to notice these feelings of wanting to change
• how to start working within your zone of genius
• the power of a plan

So lets let go of the frustration and worry and start to assess what you need to make happen so that your...

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Boost Summer Sales (While You Take Time Off)

 

Are you wondering how you can manage your business and the Summer holidays? Or maybe you believe that no one will be buying in the Summer?

 

Summer can be a tricky time of year to navigate whether you’re balancing your children and your business or trying to find that one amazing sales strategy.

 

So, in this week’s episode I want to talk to you about how you and your business can thrive and maximise income over the summer whilst still getting some time for the things you love to do.

 

Listen to the full episode where I share with you:

  • The opportunity that is there for business owners who want to offer services for those people still wanting a transformation
  • The importance of considering your income goals over the summer period
  • How to begin to work out what will be needed from you over the summer in terms of time and investment
  • The importance of communicating your plans with those around you
  • How to choose the right offer that speaks to the needs...
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5 Ways to Get Ahead When You've Fallen Behind

 

How often do you think to yourself, I'm falling behind! Whether that be in a course you're taking or in your business, is it a thought that shows up for you?

 

I'm confident that it's not just in your life now that you feel it but you will have heard the message as a child too. Not being where you need to be, feeling behind, comparing your progress to others. 

 

In this week's episode I want to reflect on where this feeling comes from and how we can move past it. I've had a front row seat to this belief showing up in my course creator students and it's such a powerful thing to explore. 

 

I want you to know that feeling behind is just a belief and there are so many things we can consider in order to get back to the mindset we need for success.

 

So let's dive into the 5 ways you can get ahead when feel that you've fallen behind.

 

Listen to the full episode, where I share with you:

  • What happens when you start to believe you're behind

  • The...
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The Online Course Creator Launch Debrief

I’ve talked on the podcast before about the importance of doing a launch debrief and I’ve given you behind the scenes access to my previous launches. 

So today, we’re here again following the launch of the Online Course Creator and I really want to share with you the things that went well, the things I have learned and what I might change for future launches. 

It’s a juicy episode where I take you through the metrics and my thought processes throughout the whole launch. There are so many amazing insights to hear. 

It’s so important to see the full picture and correctly measure the success of a launch. And remember, it’s not all about the metrics. 

 

Listen to the full episode, where I share with you:

  • What worked well in my launch and why?
  • The founding member strategy I used and if i would recommend it
  • The data spots in detail across my different platforms including the podcast
  • What areas I would improve for next time
  • The...
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16 Ways to Create More Sales in Your Wellness Business Today

You’re working hard on your business every day but don’t see the sales to match.


What’s going wrong?


I believe great sales are the result of long term strategies that are implemented simply but consistently over time. 

November 2021 was my best month in sales. Yet it was also the month when I had taken weeks off to heal after a surgery.


Like the self-confessed nerd that I am, this got me figuring out exactly why and how this had happened.


And in this episode of The Wellness Entrepreneur Podcast, I reveal my findings and share 16 ways you can put your business on the path to consistent growth and skyrocketing sales in 2023. 


Some of the methods I outline inside cover:

- being present in the right spaces 

- involving your most invested clients and audience in building new offers

- building your immunity to rejections

- clearly and repeatedly positioning your offer

- identifying and tracking warm leads


See this episode as my gift to you, one you can...

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The Six Most Profitable Online Course Types

Are you looking to be able to leverage your time in your business or even create a scalable offer but don’t know where to start?

So many business owners feel like this and those of us in the wellness industry might feel that this is more difficult for us to do. 

How would it feel to walk in the path of so many of my other wellness practitioner clients and create something that works for you, your business and your clients?

Well in today’s episode I want to share with you how you can create an online course to showcase your offerings. Now, I hear you saying already that you don’t know where to start or maybe that the tech is too difficult. But hold those thoughts because I have the key to making this so beautifully simple. 

So join me in this episode where I am going to share with you the most profitable online course types and how you could implement them quickly.

Listen to the full episode, where I discuss:

  • How to know if an online course is right for you...
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