Every social media platform demands complete devotion to its content production.
If you’re an entrepreneur building a business, you don’t have hours to pour into creating content for multiple platforms every day.
But there’s one way to get around this problem.
It’s the solution that helps me be present in all social platforms I want to dominate and increases the searchability of my business on Google.
It’s the main pillar of my digital presence - my core content.
In this episode of The Wellness Entrepreneur Podcast, I talk about how to zero in on core content for your business. How to figure out what fits, and what criteria you should keep in mind. But most importantly, I want to talk about how establishing my core content freed me from the social media rat race.
As we covered in the previous episode, this podcast is my main content. The one thing that helps me boost my presence throughout the net.
Does every small business owner have to be on social media now?
What if you’re someone who doesn’t want to spend a large chunk of your day creating content for socials?
What if you would rather spend that time focusing on your clients and doing the work you love?
Let me tell you something about how I started my business. It was by distributing fliers (remember those) and building a community of audience the old fashioned way.
Today I’m on social media because I enjoy it, but I am always very aware that I don’t own these platforms.
If Instagram shuts down tomorrow, it’s goodbye to all my 10k+ followers!
So every week, I spend a little time focusing on my core content and the main pillars of my online presence off social media.
In this episode of The Wellness Entrepreneur Podcast, I tell you exactly what those pillars are and how you can utilize them to build an audience without ever stepping foot on a social media platform.
Some of the...