Does every small business owner have to be on social media now?
What if you’re someone who doesn’t want to spend a large chunk of your day creating content for socials?
What if you would rather spend that time focusing on your clients and doing the work you love?
Let me tell you something about how I started my business. It was by distributing fliers (remember those) and building a community of audience the old fashioned way.
Today I’m on social media because I enjoy it, but I am always very aware that I don’t own these platforms.
If Instagram shuts down tomorrow, it’s goodbye to all my 10k+ followers!
So every week, I spend a little time focusing on my core content and the main pillars of my online presence off social media.
In this episode of The Wellness Entrepreneur Podcast, I tell you exactly what those pillars are and how you can utilize them to build an audience without ever stepping foot on a social media platform.
Some of the things I get into are:
- how building a website with good SEO helps draw in clients who are searching for you
- the massive impact an active blog can have on your site’s traffic
- how you can build you core content
- how repurposing content can be a wonderful way to save time and double your reach
- the unbeatable advantage of an email list
While everyone around you gets on the social media bandwagon, it’s the perfect time for you to focus on all the ways you can make your content immortal on other channels’ search using my strategies!
Listen to the full episode to understand why I never worry about the impact of social media on my business, and how you can build your brand without a single social media account.
JOIN THE COLLECTIVE WAITLIST HERE - https://www.kirstykianifard.com/collective
IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE:
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How To Build A Stellar Team With Zero Budget - https://podcasts.apple.com/gb/podcast/how-to-build-a-stellar-team-with-zero-budget/id1455716065?i=1000542306794
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