How Custom GPTs Are Changing the Game for Wellness Business Owners (and How to Build Yours)

If you’ve been dipping your toe into ChatGPT, you’ve probably noticed two things:

1. It’s fast — but a little basic.

2. It never quite sounds like you.

That’s because you’re using it at entry level.
The real power lies in Custom GPTs.

These are AI teammates trained on your business, voice, offers, and frameworks — so they don’t just spit out generic advice, they work like you.

And for wellness business owners, they’re an absolute game-changer.

What is a Custom GPT?

A Custom GPT is a personalised version of ChatGPT that you train on your unique:

• Brand voice + tone

• Offers + services

• Ideal clients’ problems, objections, and aspirations

• Frameworks + methods you teach

• Values + boundaries you stand by

Instead of giving vague, surface-level responses, your Custom GPT thinks and acts like a member of your team.

Why Wellness Businesses Need Custom GPTs Now

Let’s be real: your clients have already been on ChatGPT before they come to you. They’ve Googled it, they’ve asked AI for advice, they’ve even drafted their own “plans.”

So why should they pay you?

Because knowledge alone isn’t enough anymore.
What clients pay for is:

• Fast results

• Less effort

• Higher chance of success

Custom GPTs allow you to deliver exactly that.

Here’s how wellness entrepreneurs are already using them 👇

• A gut health coach cleared a 6-week backlog of client protocols in 2 weeks with a Custom GPT — and added £1.5k/month recurring revenue by onboarding new clients.

• A baby massage coach launched a Client-Facing GPT for new instructors. It slashed onboarding time in half and gave her 10 extra hours a week.

• A mindset coach embedded a GPT directly into her membership — clients now feel supported 24/7, retention is up, and referrals are flowing.

These aren’t “someday” ideas. They’re happening right now.

Dream Team GPTs vs Client-Facing GPTs

There are two main pathways for Custom GPTs:

1. Dream Team GPTs (Behind the Scenes)

Think of them as your invisible team:

• Content Creator GPT → drafts posts, emails, captions in your exact voice.

• Launch Strategist GPT → maps emails, socials, and client touchpoints.

• Admin GPT → handles onboarding steps, reminders, and FAQs.

2. Client-Facing GPTs (Frontline Support)

These live inside your offers and wow your clients:

• Membership Support GPT → guides clients to trainings + replays, keeps them accountable between calls.

• Protocol GPT → answers personalised client questions while staying aligned with your frameworks.

• Lead Magnet GPT → a free tool trained on your podcast/blog that grows your list while showcasing your expertise.

The magic happens when you have both:
Your Dream Team running the business + Client-Facing GPTs levelling up your offers.

How to Build Your First Custom GPT

The good news? You don’t need to be “techy” to do this.

With the right method, you can build a powerful Custom GPT in under an hour.

Here’s the roadmap I teach inside my programme Build Your AI Dream Team:

1. Choose your first two GPTs → one Dream Team + one Client-Facing.

2. Train it to think like you → upload your 6 Universal Pillars (voice, offers, clients, frameworks, values, goals).

3. Add the role-specific layer → content pillars, onboarding steps, or client FAQs.

4. Test + refine → treat it like onboarding a new team member — give feedback until it’s perfect.

5. Embed it → into your content flow, your client journey, or even as a standalone revenue stream.

That’s it. From idea to implementation in weeks, not months.

Ready to Build Your AI Dream Team?

I’m running Build Your AI Dream Team — a hands-on programme where you’ll walk away with:

✅ A Content Creator GPT that drafts your posts + emails in your exact voice
✅ A Client-Facing GPT (like a Membership Support GPT) that supports clients 24/7
✅ My proven Dream Team Method™ for training GPTs on your brand + frameworks
✅ Prompt banks, memory templates, and copy you can literally plug in
✅ Access to our community + AI Live Labs for real-time support

And the best part?
 

It’s a one-time payment of just £297, with lifetime access + all future updates included.

By the end of the month, your Custom GPT could already be generating you income and impact.

👉 Click here to join Build Your AI Dream Team now 

Final Thoughts

AI isn’t going anywhere — and your clients are already using it.
The question is: do you want to stay at “entry level,” or do you want to lead with Custom GPTs that set you apart, save you time, and add new streams of revenue?

The early adopters in wellness will be the ones everyone else plays catch-up with.
Make sure you’re one of them.

👉 Join Build Your AI Dream Team  today and build GPTs that work for you while you sleep.