To Niche or Not to Niche (That is Not the Question)
Are you still trying to serve everyone? Are you thinking that by having a wider audience you will grow your business and make more money?
If you are doing this, how is it working for you? Do you find it hard to develop a clear message?
So, if this is you then this episode is definitely aimed at you. I know that you probably hear people talk about niching all the time and it’s one of those subjects that we can easily ignore. But if you don’t know specifically who you are serving then how can you market to them?
I want you to know that people value offers that are clearly designed for a specific community. They know the service is for them and they are ready to buy.
In today’s episode I want to share with you why whether to niche or not to niche is not the right question to consider. Niching is always the right answer so let’s find out why.
Listen to the full episode, where I share with you:
- What does it mean to niche
- Why people resist niching and what comes up for them
- How to become fully aligned with your niche
- What being relatable to your audience gives you
- The opportunities available to you when you are clear on who you serve
By aligning with the value of your niche you will bring so much more opportunity to your audience. You will serve them in a way that helps them and in becoming more and more yourself your business will grow.
I hope you’ll listen to this episode in full and then drop into my Insta DMs and let me know your thoughts.
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FIND OUT MORE ABOUT BUSINESS BY DESIGN - https://www.kirstykianifard.com/businessbydesign
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BITESIZE BUSINESS
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IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE:
The Success of All Future Launches Depends on These 7 Steps
5 Steps to Attracting More Clients and Making More Sales
https://podcasts.apple.com/gb/podcast/5-steps-to-attracting-more-clients-and-making-more-sales/id1455716065?i=1000549179429
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