I recommend a minimum of £300/month in ad spend - roughly £10/day. This is separate from my management fee and goes directly to Meta. I specialise in making modest budgets work hard, but you need enough to generate meaningful data.

Faster than you'd expect. It's not uncommon for me to generate quality leads within 48 hours of going live. That's not a guarantee - every business and audience is different - but it's a very different conversation to the months of posting and hoping you've probably been doing.

The first week tends to be the most exciting as the algorithm starts learning. Things settle and stabilise from there, and that's when we refine and optimise. But if you're used to creating content for weeks and wondering if anyone's even seen it - the contrast when ads start working is pretty dramatic.

Less than you'd think. Mainly a clear picture of your ideal client, a vision for where you want your business to go, and the impact you want to have - that's what helps me build ads that actually mean something rather than just look nice.

On the creative side, I'll guide you through exactly what we need. Don't worry if you haven't got a full brand shoot or a folder of polished assets - we can work with what you've got and I'll tell you specifically what would make your ads stronger. That's part of what I do.

Beyond that, just your time for our monthly calls and a willingness to show up for your business. The rest is on me.

If you're selling a service - online, in person, or both - then there's a very good chance ads can work for you. I've worked with all kinds of businesses and the common thread isn't the industry, it's having something genuinely good to offer and wanting to get it in front of more people.

And if you're genuinely unsure whether ads would work for your specific business - book a free consultation and let's find out. I'll always be straight with you. If I don't think ads are the right move for you right now, I'll say so. It doesn't serve either of us for me to take on a client I can't get results for.

There are two costs involved in running ads - the management fee you pay someone like me, and the ad spend that goes directly to Meta. Most big agencies require both to be significant - a hefty retainer plus a minimum of £1,000-£2,000 a month in ad spend before they'll take you on. That puts the whole thing out of reach for a lot of genuinely brilliant small businesses.

My management packages are a monthly commitment rather than a large upfront payment - so it's a manageable, predictable cost rather than a scary lump sum.

And on ad spend? I work with budgets from £300 a month. That's roughly £10 a day. A well-built, well-targeted campaign at that level can start generating results quickly - and once your ads are working, they should essentially start paying for themselves. When we've got the data to back it up, choosing to scale your spend feels like a confident decision rather than a gamble.

The whole point is to make this accessible. You don't need deep pockets to start. You just need enough budget to let Meta do its thing - and a solid strategy behind it.

Meta ads do work. The biggest brands in the world are using them right now. You're being targeted by them every single day. If they didn't work, those brands wouldn't keep spending millions on them.

The platform isn't the problem. It never was.

Ads Manager is genuinely one of the least intuitive platforms to navigate on your own - and running ads well is equal parts art and science.

You need to understand which creative formats are working right now, how to write copy that speaks to cold audiences versus warm ones, how to build a targeting strategy that mirrors your client's actual journey, and how to read the data and know what to do with it.

That's a lot to know. And why would you? It's not your job.

When ads don't work it's almost always the audiences, the copy, the creative, or the strategy not quite landing. None of that is a you problem - it's just what happens when you're doing specialist work without a specialist.

That's exactly what changes when you hand it over to someone who does this every day. No wasted spend. Just ads that are built properly, targeted correctly, and optimised continuously.

We review results and discuss next steps - whether that's continuing, changing package, or handing things back to you with a clear picture of what's working.

It depends on what you're running ads for - and this is where a lot of people get tripped up.

If you're running a direct-to-sale ad for an offer with no proof of concept and no idea if it converts? Then yes, there's a risk there. Ads will amplify what's already working - they won't fix something that isn't.

But that's not the only thing ads can do.

Some of the most powerful campaigns I run are pure visibility and list-building - getting you in front of the right people and moving them into your world before you ever ask them to buy anything.

Think about it this way: you could spend the next two years posting consistently and hoping the algorithm puts you in front of the right people. Or you could run a well-targeted lead generation ad and have four or five hundred genuinely aligned people on your email list within a month.

The organic route isn't wrong. But it's slow (and getting slower.) And the reality is that someone could follow you today, fall off your radar tomorrow, and never see you again - because that's just how the algorithm works.

Ads keep you in front of people. Consistently. Strategically. Whether that's through visibility campaigns, list building, or warming up an audience before you launch something. There's a place for ads at almost every stage of business - you just need the right strategy for where you are right now.

That's exactly what the free consultation is for.